Marketing Analysis International Marketing - 1546 Words

Introduction Marketing is nothing but the process to sell the product to the consumers in order to satisfy customers’ needs and to obtain profits. According to the American Marketing Association (AMA)international marketing is the multinational process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. In today’s competitive environment, there is a necessity for many companies to be globalized, to remain in this competitive market and satisfy customer’s needs across the world. Marketing a product internationally is a little difficult job for the company who is planning to launch their products internationally. Many manufacturing companies have the expertise to build the new product as per their local country’s needs unless they have a deep and though analysis of launching a product as per global needs and considering a global marketing strategy. Companies can manufacture or design certain product which can sustain globally and can be sold internationally, however to launch and market those products internationally is a challenge. Marketing or sale a product globally, would need a research and thorough analysis. Many companies have their own international marketing CEO’s and separate department who handles, how to launch or market a product in certain countries, by considering so many factors, including country related governance policies,Show MoreRelatedMarketing Analysis : International Marketing1544 Words   |  7 PagesMarketing is nothing but the process to sale the product to the consumers in order to satisfy customers’ needs and to obtain profits. According to the American Marketing Association (AMA)international marketing is the multinational process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. In today’s competitive environment, there is necessity for many companies toRead MoreMarketing Analysis : International Marketing1098 Words   |  5 Pa gesGhauri and Cataora, in their book, â€Å"International Marketing†, state that â€Å"the analysis of international Marketing in emerging markets is imperative in today’s business environment.† Indeed, with the saturated markets and low future growth prospect in developed economies such as the US and Western Europe, emerging markets such as China and India are becoming unprecedented attractive for investors for their rapid economic growth and open and stable political landscape. However, before an investor decidesRead MoreMarketing Analysis : International Marketing1340 Words   |  6 Pagesin generation ,faster communication high end technology ,improved transport system are making international market more approachable. When businesses looking for global position then hunger give them brand awareness and cost effectiveness. The main process of international marketing is start from the domestic marketing to international marketing and after that try to reach global marketing. Global marketing always refers to the globalization. When its about identical product standardization is importantRead MoreMarketing Analysis : International Marketing1749 Words   |  7 Pages Midterm Report Individual Assignment Patrick Marco International Marketing - LMIB2 3rd November 2014 Professor David James Marketing is one of the most fundamental aspects in any business success. In fact it is what you say and the way you say it whilst trying to explain how a certain product or service is, giving your target audience reason why to use or purchase it. Marketing can be a bunch of things, whether promotion, an ad, a brochure or a press release. It can simplyRead MoreMarketing Analysis : International Marketing2073 Words   |  9 Pagesinternational marketing can include all these activites incluing licensing,importing and exporting, and franchising or the full direct entry of one country into another country for business objectives. This is achieved by one country exporting other countries’ products into its own business environment; it can also enter on franchising terms or through licensing in the country of interest, or direct investment in the foreign country. Market mix development involves product promotion, product pricingRead MoreInternational Marketing Swot Analysis8581 W ords   |  35 Pages1.0 Executive Summary The main objectives of this marketing plan is to evaluate the possibilities for May Soap to enter into the new market- Philippine. There are three possible market entry strategies, which are indirect exporting, direct exporting and joint venture. Direct exporting is more favourable as it provides greater control and this is important for expanding the business in future. Most-Likely, for Lam Soon to enter into a new market like Philippine, may incur loss of around RM 25,000Read MoreMarketing Analysis : Nerium International1105 Words   |  5 PagesNerium International is a relationship marketing company that focuses on selling an innovative anti-aging product. Relationship management is also known as multi-level management, the structural dimension of this company is complexity, it contains many levels, many divisions and it is geographically dispersed. The company, founded by Jeff Olsen, launched its scientifically backed anti-aging night cream within the United States back in 2011. The companies one product made a big hit in the market byRead MoreAnalysis of the Primary Models of International Marketing721 Words   |  3 PagesInternational Marketing Introduction The three primary models that international marketing is predicated on include ethnocentric, geocentric and polycentric approaches to entering, selling to and serving new markets. Each of these approaches have inherent strengths and weaknesses associated with them, and the intent of this analysis is to explain how the way a company markets a product or service will dictate the selection of one over another. There are many cultural differences and factorsRead MoreInternational Marketing Analysis Report For Nestle Essay1636 Words   |  7 Pagesan international Marketing Analysis report for Nestlà ©. This report will mainly focus on the evaluation of Nestlà © s international marketing activities and that of their key competitors. The latest trends and developments within this particular sector investigate will also be investigated. Nescafà ©, the instant coffee from Nestlà © is the most famous products of the company, therefore Nescafà © has been chosen as the company s products for the purpose of this report to conduct a thorough analysis. WithinRead MoreInternational Marketing Analysis of Loreal1405 Words   |  6 PagesInternational marketing of LOreal 1. Introduction LOreal is a symbol of beauty and elegance. Women across the globe associate the brand with style and splendor and thrive to purchase the products. But aside from the beauty factor, LOreal is also an intriguing business agent, leading the global cosmetics industry and representing an example to other business players as well. The company has attained this position of international industry leader through sustained and gradual strategies of

Recruitment Of Store Clerks At The Store - 1402 Words

Through my personal observations, one of the areas to ongoing effectiveness is the attentiveness of store clerks to assist a customer in locating a department or product in the store. In observing the behaviors of the store clerks on several occasions, they were always friendly, neatly dressed, knowledgeable about their departments, and willing to engage in conversations with the customers. My observations were positive in the attitudes and behaviors of the store employees in several encounters with them. The employees were productive, made certain the store was clean and neat, engaged with the customers, and provided assistance when approached. These actions demonstrated how employees adequately align and fit with the organization’s†¦show more content†¦Through engagement in their ideas, solving problems, and commitment to customer service, they moved up in the ranks of the store. Also, she revealed Boscov’s provides a year-long executive training program , which highly motivated trainees focus on developing skills sets for problem solving, strategic thinking, and customer service (D. Bailey, personal communication, January 20, 2017). Through morning huddles, employees are encouraged to submit new ideas for actively engaging with customers and make suggestions for improving a shopper’s experience within the store. Therefore, employees can tap into the ownership tendencies with requests for new ideas and suggestions. In fact, taking ownership can lead to upper level management position opportunities for entry-level employees. An employee’s talent, commitment and accomplishments can lead to important career objectives and a potential to become a manager. Second, trust, engagement, and ownership can make certain many valuable policies, practices, and behaviors, such as collaboration, collocation, and team-based efforts. From my observations, witnessing teams of employees collaborating within each department from diffe rent backgrounds and different responsibilities has shown that employees have high morale and camaraderie. For example, I observed employees assisting customers with their purchases while their coworkers had to step away from the departments to either take a lunch break orShow MoreRelatedEmployee Relations And Increase Employee Loyalty978 Words   |  4 Pagestherefore, it is imperative GC3 restructure their staff within all levels of the organization to increase employee relations and increase employee loyalty. The following recommendations are for staffing and recruitment within GC3. The First two hires from the proposed Staffing and Recruitment plan should be the addition of two new Chief of Operations’ (COO). A COO is needed for their DaDeli division and one will be required at Corporate Headquarters. With the continued lack of structured trainingRead MoreKudler Accounting System Paper962 Words   |  4 PagesKudler Accounting System Paper David Story BSA 310 06/18/2012 Ivon Young Kudler Accounting System Paper Kudler Fine Foods is a gourmet specialty grocery store, and has three locations in three upscale San Diego, Ca. Kathy Kudler is a gourmet cook and saw the need to open a shop for consumers to shop for ingredients for her dishes. With years of the corporate America, Kathy Kudler turned her passion into a very lucrative business. As a result, Kudler Fine Foods was founded in 1998Read MoreThe Role Of Chief Role Of Chief Financial Officer952 Words   |  4 Pagesestablished with the purchase of fourteen Coffee Hut stores in Columbus, OH, by three former Coffee Hut associates. Over the next few years, GC3 expanded into Cincinnati and Cleveland, but have kept Columbus as their regional headquarters. Moving forward, GC3 grew with the purchase of Great Scoops and DaDeli. Due to this extreme growth, and the need for centralized decision making, most of GC3 staff will reside at the company’s headquarters, aside from store managers and administrative staff. With the continuedRead MorePrinciples Practices of Management1333 Words   |  6 Pagesneeds b. Safety needs c. Ego needs d. Social needs 9. A management function which ensures â€Å"jobs to be filled with the right people, with the right knowledge, skill attitude† a. Staffing defined b. Job analysis c. Manpower planning d. Recruitment 10. It is a process that enables a person to sort out issues and reach to a decisions affecting their life a. Selection b. Raining c. Reward d. Counseling Part Two: 1. Differentiate between ‘Administration’ and ‘Management’. 2. What wereRead MorePrinciples and Practices of Management1349 Words   |  6 Pagesc. Ego needs d. Social needs 9. A management function which ensures â€Å"jobs to be filled with the right people, with the right knowledge, skill attitude† is comes under__________ a. Staffing defined b. Job analysis c. Manpower planning d. Recruitment 10. It is a process that enables a person to sort out issues and reach to a decisions affecting their life: a. Selection b. Raining c. Reward d. Counseling Part Two:- 1. What do you understand by Maslow‟s Theory of Motivation? 2. DefineRead MoreOverview of Management1112 Words   |  5 Pagesto embark on an opportunity on an upscale epicurean food shop in La Jolla. Kathy opened her first store in June, 1998 and within the year the store was profitable. Kathy later opened two more stores by 2003, one in Del Mar and Encinitas and now Kathy is looking at expanding and opening another store. Kathy is the president of Kudler Fine Foods and her primary function is to oversee the three stores. Kathy is responsible for the planning and strategizing, however, each manager or department supervisorRead MoreBusiness Intelligence ( Bi )1637 Words   |  7 PagesMohammedAljohani ISYS250 Introduction Business Intelligence (BI) makes use of methods, processes, and technologies that help organizations to collect, store, report, and analyze business data for purposes of facilitating decision making. Institutions of higher learning are going through ab period of transformation as they become digitalized to make them competitive like other organizations. There is need to adopt technologies to improve the quality and efficiency of delivering study processes andRead MoreHiring Process - Recruitment Selection1287 Words   |  6 Pages Hiring Process: Recruitment The entire hiring process consists of recruitment, selection, induction and follow-up. Recruitment refers to the process of screening, and selecting qualified people for a job at an organization or firm, or for a vacancy in a volunteer-based some components of the recruitment process, mid and large-size organizations and organizations often retain professional recruiters or outsource some of the process to recruitment agencies. External recruitment is the process ofRead MoreAmazon s Success And Customer Service1749 Words   |  7 PagesAmazon has earned a great reputation in customer service for allowing customers to shop without face to face, avoiding talking to a customer’s service representative agent on the phone, everything it done online. Sales clerk does not exist, everything is ordered with a click of the mouse, and arrives extremenely quick in the mail (Cohen, 2009). Amazon at interval has gotten involved with the customers when they can have too. According to Green , H. (2009), â€Å"Amazon stands out most markedly from otherRead MoreTesco Job Analysis2152 Words   |  9 PagesIntroduction The following report examines the recruitment process used by Tesco Ireland for the selection of employees to fill five positions available through the retail stores’ expansion programme. These positions were as follows: sales executive, store manager, assistant store manager, clerk and two cleaners. The recruitment and selection was done following a number of procedures that were accompanied by letters used to inform candidates about their performance. (Sarah, 2007) Reception of application

Human Resource Management in Contemporary Organisations

Question: Discuss about the Human Resource Management in Contemporary Organisations. Answer: Introduction Various distinct external phenomenal plays substantive roles in shaping human resource management (HRM) in contemporary organisations. These distinct environmental factors, depending on their magnitude, may have negative or positive impacts on the management policies, the underlying principles, and strategies of the organisation. This paper focuses on this inherent environmental aspect and subsequently- their impacts on the human resource policies. An analogy with reference to Sydney University is employed to analyse how the discussed characters shapes organisations. The paper also critically discusses the responsibilities of the HRM in an organisation. Higher Education Provider This chapter succinctly reviews the services, vision, and mission of Sidney University. University of Sydney is a higher education institution that delivers tertiary training to the students. The university principles are entrenched in fostering progressive thinking and improving the world through breaking the status quo. It is the first Australian University and today it boasts of manufacturing leaders that have contributed positively in transforming Australia and global community. Driven by freethinkers, pioneers and philanthropists, they were the first to admit female students. The vision of Sydney University, in brief, speaks equality and inclusion. The vision is Leading to improve the world around us. The university also has a strategy, To create place where best researchers and most promising students can realize their potential. The 2016-20 Sydney University strategy was drafted after wide consultation with students, staff, and key stakeholders. The strategy vests on the trajectory that was started 170 years ago with the aim of realizing excellence and public service. The mission lays emphasis on investing in research, being influential in national and global community. The strategy also aims at producing graduates that will be instrumental in transforming the world. In addition, the University seek to create an environment where students and staff can realize their individual opportunity. External environmental factors presented in Jackson and Schuler HRM Model Various distinct external phenomenal aspects encompass HRM. The first aspect is based on the legal, social, and the political milieu. In the event of conforming to the regulatory and legal, mandate in the HRM, political and social concerns such as promulgation, implementation of the Congress Act, tax reforms and executive orders (Jackson and Schuler 1995). Jackson and Schuler (1995) observe that the expansion of corporation always invite additional ordinance concern, for instance, such corporations are bound by the law to appropriate funds for training and development. In addition, assimilating external personnel and immigrant workers have an impact on the staffing decisions. Jackson and Schuler also notes that global corporation experience are always confronted with political and social realities such as civil wars and religious cultures that shape the context of HRM in those counties. Resource dependence theory and institutional theory emphasizes on how socio-political and legal ob ligations shapes HRM (Jackson and Schuler 1992). The second external phenomenal aspect is the unionization. Lawler and Mohman (1987) agree that unionized employees have earned approximately 33% more wages than their non-union counterparts. Unions charge workers to be instrumental in demanding better working conditions, collective bargaining, secure health, and retirement benefits (Jackson and Schuler 1995). However, in the recent past, union activities have dramatically moved to the downward trajectory contingent on the emerging concerns like shift to service economy and international competition. In the contemporary outfit, unions playing substantive role in the management context such as firm location and design concerns, work-team design, team-focused pay plan hiring procedures and participatory roles in electing the board of directors (Jackson and Schuler 1995). As the outgrowth of globalisation blossoms, multinational enterprise (MNEs) and unions endorse the idea of the need to understand the divergent concept of collective ba rgaining and union-management relations operations. The next phenomenal external factor is the labour-market conditions. Labour-market structure, unemployment trajectory, labour diversity features underpin the concept of the labour-market conditions. Surging unemployment levels indicates that there is excess supply of labour more than the businesses or firms can absorb. Research conducted in the United States implies that when the level of unemployment reduces, profits drop as the wages and cost rise. Consequently, these conditions underscore reduction in demand for labour Levine Tyson 1990). However, rise in unemployment dramatically leads to decrease in cases of absenteeism and turnover rates (Kerr 1954). Besides, the cases of employee discontentment are seldom (Carsten Spector 1987). In line with transaction cost theory, hiring schemes seem to vary the level of unemployment. According to Hanssens and Levien et al, when there is tight labour supply, firms employ intensive and expensive hiring methods (1983). Under tight labour sup ply, organisations also to improve wages and benefits as well as improved working conditions to retain and attract employees .Such aspects may have detrimental implications on the human resource practices. For instance, lower recruitment standards necessitate additional training (Jackson and Schuler 1995). Still on the external aspects that influence HRM decisions, there are industry characteristics. Based on the scope of production, manufacturing organisations are different from service-oriented organisations. Since in the service sector both employee and the customer cooperate to harness service production and delivery process, they depict partial-employees who subject the HRM (Jackson and Schuler 1995). Concisely, sharp differences in the management of the manufacturing organisation and service-delivery organisation have substantive implications on the HRM systems such as hiring, training, selection, stress-management, and upholding a healthy organizational climate (Davis-Blake Uzzi 1993). Industry characteristics such as national cultures may have a broad impact on HRM especially on the effectiveness reality. Finally, HRM decisions are affected by the national culture. Towers Perrin argues that the evolution of MNEs and the globalization of the national economies attributed to creating awareness of different systems of human resource management in different countries (1992). Since countries embrace different cultural values, it is paramount that the MNEs understand the local customs in which they operate. Such approach will enhance effective human resource management. Hofestede (1980) developed a framework that aids in comparing different cultures. The approach is based on four cultural dimensions: power distance, individualism, masculinity, and uncertainty avoidance. Generally, scholars have compared divergent HRMs in different countries agree that cultural norms is what underpin such differences. Organisational characteristic, according to Hofstede, may be more significant in determining the HRM than national culture (1991). Hofstedes argument endorses the notion that some HRM approache s can be employed across the countries that are culturally dissimilar. In this part, we analyse how external aspects, using Jackson and Schuler model affects Sydney University. The first aspect is legal, social-political environment. As the population of students in the Sydney University increases, the management is compelled to hire more professors in order to contain the situation. With the rapid growth of technology, professors have to adopt to the underlying changes to perform their duties effectively. With increased level of plagiarism cases in learning institutions, professors, for instance have adopted employed software approaches to curb the menace in the university. Unionization of professors has also affected service delivery in Sydney University. On April 2013, the National Tertiary Education Union (NTEU) led by Sydney staff Union organized a strike to trumpet for better working conditions and implementation of collective bargain agreement ( World Socialist Website 2013). Such strike undermines learning in the university. However, today the unionized staffs in the university are engaged in designing work plan with the management and are involved in selecting the board of directors in the university. On the aspect of industry characteristic, it is worth noting that Sydney University is a service delivery oriented organisation. To realize effective management, students and staff have been involved in management process. Students also participate in performance appraisal to aid improvement of the services delivered. National cultures have also shaped the operation and performance in the Sydney University. Driven with a culture that consistently demands excellence, Sydney University has drafted their visions and strategies that conform to the expectations of the society in manufacturing leaders that add value to the society. Furthermore, the performance in the university has been colossally driven and spawned by up surging competition in the education sector. Different functions of HR Human resource (HR) performs various significant functions in an organisation. The first function is planning. Human Resource planning is the formulation of strategies to meet the ultimate organisational human resource objective. The planning encompasses the forecasting the available number of employees and projecting the number of employees needed in future. However, human resource planning must conform to the business strategy. Business strategy is the activity that is undertaken to realize organisational objectives. To realize efficiency in organisation, HR must draft a strategy to forecast future demand and supply of employees. HR management need to monitor - consistently- the qualifications, the skills, and the knowledge needed to undertake a given duty. Human resource management also performs the function of recruiting. Recruitment is the process of seeking qualified job applicant from which to pick the most suitable applicant to undertake the job. Recruitment may be internal or external depending on where the organisation decides to hire its staff. Internal recruitment involves choosing the applicant from the existing employees to undertake the job. The process is suitable if the organisation is substantially large enough. Internal recruitment is advantageous in that it is less costly to the organisation, and in addition, the selected employee is ostensibly familiar with the organisation. On the other hand, external recruitment entails selecting the suitable applicant from outside environment. This method employs various approaches, depending on the size of the organisation to hire the suitable candidate: media advertisement, university, colleges, and recruitment agencies. The next responsibility of human resource management is remuneration. Remuneration involves financial settlement to the employees in the return of their duties. The entitlement may be in form of wage or salary. Wages are often settled weekly or hourly whereas salary is paid monthly. Employees should be paid fairly because their morale and the quality of the output implicitly depend on the remuneration. In most countries, the minimum wage paid to the employees is under regulation by national minimum wage. However, depending on the financial muscle of the organisation, some organisation also incurs on-cost (non-wage) benefit on employees. They include holiday leave, occupational safety, maternity leave study leave, sick leave, and superannuation. While employees performance is subject to many factors, adequate salary is important in motivating them. Human resource management also performs orientation or induction process. This process entails familiarising the employee with the organisation and the nature of work that he is about to undertake ( Komoche 2001). It is during this process that the employee is exposed to the organisational history, objectives, career paths, training and policies. Induction process plays a vital role in curtailing anxiety that may be associated with performing the new job, building employees confidence in the job and creating safety awareness in the job. Furthermore, human resource management aids in training and development of employees. Training and development is significant in improving the employees skills as well as improve their output. Training process is advancing the staffs knowledge and skills perform their tasks effectively and efficiently ( Mondy 2014). On the other hand, development is the systematic method of grooming the staff to undertake more responsibilities that are aligned in the future through impacting them with better skills to acquire more experience in a specific field. Training process sharpens employees skills in long-term and in turn improving their performance. Training of employees is remains crucial in organisations today due to dramatic changes that come with technology. However much training of employees may be expensive, its importance is far-reaching benefits than cost. Training enhances developing an employee to carry out future tasks. Concisely, developing employee depends on organisational needs as well as the career stage of the employee. In addition, human resource management performs recognition and reward programs. It entails acknowledging the employee when he has performed an impeccable and great job. It is done by giving out cash, merchandise, or travel allowance (Mondy 2014). The aim is to motivate and retain employees. Rewards may be intrinsic, that is, those that the employee derive from work itself or extrinsic-those that are gained from the outside job. At times, organisation may adopt a profit sharing approach to reward employees, for instance, performance payment or annual bonuses (Martin 2009). Reward approach should aim at motivating staff, cost-effective, relevant, transparent, and consistent. Most organisations use reward matrix approach to reward appropriately. Conversely, performance-focused rewards are detrimental among the employees such as increased competition and fall in cooperation. Finally, human resource management is tasked with the performance management. Performance management aids in improving individual performance and organisational operation by evaluating the organisational performance target with the employees performance target. Performance objective are always drafted with the aim of pursuing overall objective in an organisation. It is designed scrutinize whether the right employees with the appropriate skills were selected to undertake the prescribed duty (Cadrey 2010). This act of managing employees performance is known as performance appraisal. Performance appraisal is critical in identifying the relevant skills that employees need to learn. It also helps in monitoring employee selection. Performance appraisal aids in conveying feedback from the organisation to the employees concerning their performance. Besides performance management is a blueprint in improving future performance. However, if the employees perform below the set targets, organisat ion may be compelled to change hiring process and introduce training process. Impacts of external of external environmental factors on human resource management External environmental factors may have an impact on human resource management on various ways. For instance, change in technology. According to Palmer (1995), development in science and technology aids in establishing a suitable organisation structure. Technological changes have positively been embraced in Sydney University by both staff and the students. Professors; performance can be evaluated online. Professors can also issue assignments online. Human resource in Sidney University will need to hire employees that are comfortable with technological skills to be effective. In addition, the action of the union has played significant role in improving the working conditions of the staff. Unions have solid impact on shaping the wages, compensation, and physical condition of the employees (Bingol 2006). Actions of organisations in terms of HRM are realized under union results. Unions, according to Bingol, limit management flexibility when implementing HR policies. Staff union in Sydney University has also been instrumental in advocating for improved working conditions of employees. Furthermore, the action of potential competitors may also shapes the HR practices in an organisation. Employers are implicitly attracted to higher wages and if the rival firm gives a raise, it may work to the detriment of the company that maintains its wages (Cardrey 2010). HRM at Sydney University has adopted performance appraisal schemes to motivate their staff and retain those whose performance are robust. This is a way of improving its organisational output against its potential competitors. Moreover, the general rules and regulations also have a significance impact on the HR policies. The organisations have to uphold the labour standards and labour Acts. Sidney University Human Resource policies, in need to enforce efficiency and quality performance, have also shaped by such regulations. Such regulations, however, poses a threat on human resource practices when there is need for flexibility within the organisation. Conclusion Indeed external environmental factors play substantive roles in influencing the human resource plans and objectives. Organisations should adopt strategies in addressing such realities. For, instance the organisation should engage employees in decision-making. The management should be sincere with the employees to instil trust within the organisation. The management is dynamic and the organisation should always ensure the employees have relevant skills to improve their performance. References Bingol,B., Zinn,K.G., California Institute of Technology. (2006). Ubiquitin-proteasome system at the synapse. Pasadena, CA: Caltech. Chou, J. C.-C, Tsai, S. C.-C. (2008). Employment relationships and employees' knowledge sharing: In human resource management practices. Saarbrucken, Germany: VDM Verlag Dr. Mu?ller. Condrey,S.E. (2010). Handbook of human resource management in government. San Francisco, CA: Jossey-Bass. Dessler,G. (2017). Human resource management. Kamoche,K.N. (2001). Understanding human resource management. Buckingham [England: Open University Press. Kerr,D., Gammack,J.G., Bryant,K. (2011). Digital business security development: Management technologies. Hershey, PA: Business Science Reference. Lawler, Worley, Kanopy (Firm). (2014). Built to change: How to achieve sustained organisational effectiveness. Martin,J. (2009). Human resource management. Los Angeles: SAGE. Mondy,R.W., Mondy,J.B. (2014). Human resource management. Harlow Essex: Pearson. Rothwell,W.J., Prescott,R.K., Taylor,M.W. (1998). The strategic human resource leader: How to prepare your organization for the six key trends shaping the future. Palo Alto, CA: Davies-Black Pub. Schuler,R.S., Jackson,S.E. (1995). Understanding Human Resource management in the context of organisation and their environments. Annual Review of Psychology. Schuler,R.S., Jackson,S.E. (2007). Strategic human resource management. Malden, Mass. [u.a.: Blackwell. Torrington,D., Hall,L., Taylor,S. (2017). Human resource management. Towers Perrin. (1992). Workforce 2000: Gaining competitive advantage- whose job is it? Washington, D.C.: Author. Uzzi,B.D. (2008). The dynamics of organizational networks: Structural embeddedness and economic behavior. Ann Arbor, Michigan: UMI.

Managerial Decision Making for Administrative Policy-myassignmenthelp

Question: Discuss about theManagerial Decision Making for Administrative Policy. Answer: Investing in a new business Starting a business is not easy and it thus requires proper decision making before knowing how to invest in that particular business. Investing in a new business requires someone who is ready to take a risk. One has to carry out careful steps while investing in a new business. While investing in a new business, one may experience bias in the course of conducting the managerial duties. Someone has to make the right decision on which business he plans to invest in. Bias may be experienced in the sense that there may be somebody else may have planned to start the same business in that particular area. Sometimes the amount he invests in the business may not be enough to cater for the business needs. The kind of bias that he experienced is self-serving bias. It is self-serving because it involves the idea of a single person. The lack of availability of some things needed in the business may make the business suffer. In the course of undertaking the business, he may experience bias by find ing out that some things were not bought. Bias may be evaluated by hiring individuals in the business who will check the performance of the business and what is missing in it. They can may be look at the stock or look for what the business is lacking (Bazerman, 2017). The individuals can also evaluate why the business is not running smoothly. The owner can also check for what is missing in the business in order to identify the bias. The bias may be overcome by ensuring that you invest the right amount of money in the business. The owner should also make sure that he put a business that is not owned by many people to avoid bias and competition (Benson, 2014). He should also ensure that he makes the right decisions regarding the business at all times. The process may improve the decision outcomes in the scenario by ensuring that the owner makes decisions that eliminate bias. Eliminating the bias would improve the decision outcomes of the manager. Laying off workers The decision of laying off of the workers is arrived at in the business when something happens in the business. For instance, the work may have reduced or the business may be running at a loss (Saunders, 2005). The manager may experience bias while making the decision of laying off the workers. For instance, he may not be willing to lay off some workers whom he finds hardworking but may be forced by the circumstances. He may also lack the qualified personnel that he had for good. When he decides to lay them off, they may seek a permanent source of employment where the employee who layed them off may not see them again even when he needs them back (Kahneman, 2008). Some of the workers may be holding a big position in the company and it may be difficult for the manager to lay them off. The kind of bias that is experienced is diversity. The reason is that it involves the workers. The bias in this scenario may be evaluated by knowing the place that the worker held in the company. The action will help examine the bias that would be related to laying off the worker ( Jones, 2004). It can also be evaluated by knowing the number of employees in the company and those that would be layed off. Bias may also be evaluated by measuring the impact of the employees to the company the time they be layed off. The manager can develop strategies that would overcome bias in the scenario. For instance, he may choose to be left with the very hardworking employees in the company. He may also find means of explain to the one ones that he will lay off the reason for making that decision so that he can manage to lay them off without fear. He may also inform them the time that things would turn back to normal so that h may not lose them for good. The process may improve the decision outcomes in the scenario because the workers would be assured of coming back to work once it resumes. Maintaining the most productive workers may also be beneficial because they would ensure that the company remains productive. Resolving conflicts between employees The other decision that the manager can make is to resolve conflict among employees who may not be in good terms. The employees may be conflicting with each other regarding an issue. The bias that may appear is when the manager supports one side of the conflicting individual and then disregards the other. The manager may also solve the problem in the manner that it is not supposed to be solved since he is biased towards a given individual. In future he may also develop hatred towards a given individual and love the other since he might see as if one of them is to blame for the conflict. Bias in this scenario may be measured by seeing how the manager judges the cause of the conflict between the individuals. It can also be evaluated by seeing the love that the manager shows towards one employee and the hatred he shows towards the other (Wang, 2011). Bias can also be evaluated by observing how the manager treats the conflicting employees after resolving the conflict. The bias may also be evaluated by seeing whom the manager blames for the cause of the conflict. The kind of bias experienced is over-confident. The bias in the scenario can be overcome by having other people to resolve the conflict together with the manager. The action will help ensure that he does not show partiality of on employees against the other. The manager should also try to solve the conflict without favoring any individual since both of them were involved. It would also be necessary for the manager to treat the two conflicting individuals in the same way even after resolving the conflict (Bennett, 2004). It would also be necessary for the manager to get other people to advise him on how to deal with the individuals who were conflicting at the place of work. The process of overcoming the bias may improve the decision making outcome of the company. If the manager involves other people in resolving the conflict, the decisions would be better than when he was alone. If he fails to show partiality on one side of the employees, he may improve the decision making outcome when he involves them in the process. The manager may involve the employees at arriving at the right decision outcome if he is in good terms with them even after the conflict. References Bazerman, M. H. (2017). Judgment in managerial decision making, eighth edition. S.l.: John Wiley Sons. Bennett, E. D., Klasson, C. R., Brandt, F. S. (2004). Administrative policy: Cases in managerial decision making. Columbus, Ohio: Merrill. Benson, J. (2014). Why plans fail: Why business decision making is more than just business. Seattle, WA: Modus Cooperandi Gary, L. (2008). Cognitive bias: Systematic errors in decision making. Boston, Mass: Harvard University. Jones, T. (2004). Business Economics and Managerial Decision Making. Hoboken: John Wiley Sons, Ltd. Kahneman, D. (2008). Judgment under uncertainty: heuristics and biases. Cambridge [u.a.: Cambridge Univ. Press. Saunders, A. W. (2005). The adaptive function of confirmation bias in decision-making Hons. Diss. (B. Sc.)--Memorial University of Newfoundland Wang, C. (2011). Managerial Decision Making Leadership: The Essential Pocket Strategy Book. Chichester: Wiley.

Amazon Self-Publishing Royalties Heres What You Need to Know

Amazon Self-Publishing Royalties Heres What You Need to Know Amazon Self-Publishing Royalties and Costs: Here's What You Need to Know If you’re reading this post, you’re probably already familiar with Kindle Direct Publishing (KDP), Amazon’s self-publishing service for indie authors. But you may be somewhat less familiar with the mechanics of Amazon self-publishing royalties: how much authors get paid, when they receive payments, and of course, how much Amazon takes out of those payments for things like printing/delivery costs.We’ll answer cover all these topics and more in our pithy primer on Amazon self-publishing costs and royalties! Let’s start with one of the most commonly asked questions, for KDP authors wondering when they can expect their share of profits. Everything you ever wanted to know about Amazon royalties! 🠤‘ When does Amazon pay royalties to authors? 🕑Amazon starts paying royalties 60 days after the first sale is made, with further payments coming through every month. Depending on where you do your banking, you can elect to be paid through direct deposit - also known as Electronic Fund Transfer (EFT) - wire transfer, or check. However, no matter which avenue you go down, there’s no way to receive your royalties any sooner than 60 days. So if you have bills to pay, make sure you’re not counting on your royalties coming in right away.In terms of which payment method is best for you, you should know that there’s no payment threshold for direct deposit. For check and wire payments, you’ll be paid only after you make a certain amount in royalties (for instance, $100 in USD and CAD and  £100 in the UK). See the full list of payment thresholds here.Now let’s talk about the program’s ebook and print royalty plans - which, as you can imagine , are pretty different from one another.How do ebook royalties work? 📠±Amazon offers two ebook royalty plans: the 70% option and the 35% option. To be eligible for the 70% plan, you’ll need to do all of the following:Publish something that’s not in the public domain.Price your ebook between $2.99 and $9.99. This price also needs to be at least 20% lower than the lowest list price for a print version.Pay for file delivery. This doesn’t require any extra effort on your part - the delivery fees are automatically deducted from your royalty payments.Keep in mind that only books sold to customers in certain countries are eligible for the 70% plan. Additional copies sold outside those territories will go on the 35%. Don’t worry, the 70%-eligible territories include all the big Anglophone markets - the US, UK, Canada, Australia, and New Zealand - in addition to several others, primarily in the EU. If you enroll in KDP Select, the list expands to include Brazil, India, Japan, and Mexico.How do print royalties work? 📘For those thinking about self-publishing a print book, Amazon offers two distribution tiers for self-published paperbacks. Each comes with its own royalty structure, and in both cases, the cost of printing the book is deducted from royalty payments.If you go through the regular Amazon-only distribution channels, you can expect 60% of the list price for every paperback sold. But if you distribute your book through Amazon’s Expanded Distribution plan to non-Amazon retailers, like Barnes Noble and Books-a-Million, you’ll be looking at 40% instead. (In lieu of opting into this plan, we recommend using IngramSpark for expanded distribution. You can read more about why here.)The cost of self-publishing on Amazon 💠°Unlike vanity presses, which make authors pay for publication, Amazon won’t charge you any money upfront to self-publish your book. Instead, delivery costs (for ebooks) and print ing costs (for paperbacks) are subtracted from your royalties. Let’s break the cost of Amazon self-publishing down below.What are the ebook delivery costs?If you’re on the 70% royalty plan, ebook delivery costs will be deducted from your royalty payments. They vary depending on the currency used. For instance, you’re looking at $0.15 per megabyte in USD and CAD, and  £0.10 per megabyte in GBP. This cost is waived if you select the 35% royalty plan - which may be a boon if you want to set a high price for your book anyway (as the 70% royalty plan requires it to be lower than $9.99).What are the paperback printing costs?As for the printing costs associated with self-published paperbacks, those depend on A) your book’s page count, and B) whether you choose to print in black-and-white or in full color. Don’t worry, you won’t have to figure this out yourself - Amazon calculates your printing cost and displays it for you as you’re uploa ding your book to the platform. It will also suggest a minimum list price to ensure that your book sells for enough to cover the cost of printing.Your printing cost is calculated according to the following formula (where fixed cost depends on your page count and ink type):Fixed cost + (page count x cost per individual page)You can find fixed costs in USD in the following table:Paperback specificationsFixed costAdditional cost per pageBlack ink with 24-108 pages$2.15 per bookNoneBlack ink with 110-828 pages$0.85 per book$0.012 per pageColor ink with 24-40 pages$3.65 per bookNoneColor ink with 42-500 pages$0.85 per book$0.07 per pageTo give you a sense of how the calculation works, Amazon would charge $4.45 per copy to print a 300-page paperback in black-and-white, because $0.85 + (300 x $0.012) = $4.45. You can read more about Amazon printing costs here.What about other costs?Of course, the print and delivery costs that come out of your royalties don’t include all the optional expenses you may incur if you want to put out a high-quality, professional-looking volume. The full suite of services like editing and cover design can set you back a couple thousand dollars. And that doesn’t even factor in marketing costs - which can include Facebook advertising, Amazon’s native ads, and any other external promotions you want to run.This doesn’t mean it’s impossible to save when self-publishing. For instance, while you may have had to pay for typesetting previously, apps like the Reedsy Book Editor allow you to format your book for free. There are also some book promotion services that will list your book free of charge, though keep in mind their submissions can be competitive. If you really want to cut costs, you can even self-edit and design your own cover, though we wouldn’t recommend this unless you already know a lot about design.At the end of the day, the best way to save on self-publishing is to stay informed. The more yo u know about the costs, royalties, and other aspects of various publishing plans, the more cost-effective (and generally effective!) your path will be. To that end, here are a few more resources you might want to check out:How Much Does It Cost to Self-Publish a Book in 2019?The 13 Best Self-Publishing Companies of 2019What Is the Best Service for Print on Demand Books?The Complete Guide to Ebook DistributionWe hope this post helped you understand Amazon self-publishing royalties and costs a little better! However, if you still have questions, leave them in the comments and we’ll answer to the best of our ability.

John Delorean

John Delorean John DeLorean was the eldest son of an automobile foundry worker, which was in Detroit. He spent all of his younger years growing up around cars with his father working at Ford Motor Company. John had a very rough childhood, but after graduating from high school he attended Lawrence Institute of Technolo- gy and came out of there with a scholarship. After graduating he went on to the Chrysler Institute to get his masters degree, and later went to school at nights so he could complete his MBA. After all John's educati- on cars DeLorean worked as an insurance salesman. Soon after he started he left and took employment with Packard. While John was with Packard he helped develop the Ultramatic, which was the first transmission to use an aluminum housing.After working a Packard not too long Semon Knudsen, a GM legend, picked up DeLorean to become a chief engineer for Pontiac.John DeLoreanKnudsen had planned to have he and DeLorean make cars to get "the young crowd"‚ , to buy. So De Lorean put a big engine into the Pontiac Tempest, the new creation became known as the G.T.O. They created the G.T.O. without being approved by GM management, because DeLorean thought that that GM would throw his great idea away. The G.T.O. was expected to fail miserably, but when it came out in 1964 the G.T.O sold over 31,00 and 312,000 over the next four years. The sales of the G.T.O. was said to save the Pontiac division (GM was unhappy that DeLorean didn't get it approved). Because of the G.T.O.'s great success he was promoted to General Manager of Chevrolet in 1969. DeL- orean's next ingenious idea was to put rubber blocks to make the car much quieter and improve the ride.Making Chevrolet a much nicer and...

Marketing Managemant 6 Essay Example | Topics and Well Written Essays - 500 words

Marketing Managemant 6 - Essay Example Similarly, in order to be remain profitable in the future also, they need to know the future changes in the consumers' tastes as they imperative for the success of the business as it is the consumer purchases that keep the business up and running and do well for the owners of the company and for all other stakeholders including the company's customers as well. Marketers will have to base their promotional strategy on the basis of consumer's perceptions. If consumers value discounts more than other offers such as free samples than the marketers need to make sure that they get the appropriate promotion technique and hence marketers need to know a lot about the market in order to keep the business on track and up and running. Apart from consumer's perception, the psychology of consumer's must also be kept in mind. If certain ad is considered to be bad according to the culture of the country than such ad should not aired or printed. These are some of the techniques that marketers must ke ep in mind in order to make successful promotional and marketing techniques to contribute to the success of the business.

Economic Theory - Airline Industry Essay Example | Topics and Well Written Essays - 2500 words

Economic Theory - Airline Industry - Essay Example This paper examines the economic profile of the airline industry paying attention to issues such as shifts and price elasticity of supply and demand, positive and negative externalities, wage inequalities and monetary and fiscal policies. The first part of the report provides an overview of the airline industry while the second part of the report focuses on the above listed variables. Air transport today is one of the largest industries in the world. For example, the scheduled airline industry generated revenues of nearly $375 billion in 2004 (British Airways Fact book 2006). According to BA Fact Book (2006), over half a billion passengers were carried on international scheduled services with this figure having grown at an annual average rate of more than 6% since 1970, when the then corresponding number of passengers was 75 million (British Airways Fact book 2006). Many commentators for example have long argued that, aviation has an overall economic impact far in excess of its turnover (Riggas 2001). Here, Boyd (2000) argues that the network of air transport services facilitates growth in output and employment, and at the same time international trade and investment, tourism, and living standards (Boyd 2000). BA Fact Book (2006) refers to Air travel as â€Å"a vital artery that reinforces the process of globalisation, allowing it to transform the way in which many other industries carry out their business† (BA Fact Book 2006:5). In response to the rapid growth in business travels in recent years, the airline industry has witnessed rapid growth in the last four decades. Rigaes (2002) postulates that, one argument in favour of the present state of the airline industry is positive externality. Thus such a higher growth in the sector is due to global mobility that outweighs the microeconomic losses and justifies continuing government intervention. The industry is also

Marketing Managemant 4 Essay Example | Topics and Well Written Essays - 500 words

Marketing Managemant 4 - Essay Example Using the ACCORD model for strategic marketing of the rose plant is recommended in order to maximize the returns. The ACCORD model of adoption will support the innovation by providing an in-depth analysis of the various aspects of the new product. Acting like an underlying checklist, the model will highlight the potential benefits and risks associated with the product, thus assisting the acceptance and adoption. Advantage: The innovative rose bushes, which are created to survive without any pruning, spraying or dusting, surely provide a comparative advantage over the natural counterparts which are rather temperamental and need much more care. The innovation has an edge over the natural plant which needs to be pruned to ensure lush blooms. With the new variety claiming to grow without the usual problems involved with rose bush care, the innovation offers an obvious advantage to the users. Compatible: The new rose plant is extremely compatible with the user’s lifestyle. Unlike the normal rose plant which demands high maintenance, the one developed by Angelica nursery promises prolific flowering with minimum maintenance. The plant is scientifically bred to grow and flower without any specific care requirement so the users can maintain it as per their lifestyle, thus lending a higher level of compatibility to the innovation. Complexity: The innovation is easy to handle and does not require the user to learn any new methodology. Communicating the benefits of the innovation to the customers is hassle free. The level of complexity involved in handling these innovative rose bushes is much less than that of a natural rose plant which demand special attention. Observable: The growth and flowering of rose bushes are observable even with minimal care. This will cause the early adopters to endorse and recommend the product to the others. The innovator segment of the

Economy Society And Sustainable Development Environmental Sciences Essay

Economy Society And Sustainable Development Environmental Sciences Essay Carter (2001) Sustainable development is an indefinite concept with a meaning that is complex and challenged. Dresner (2002:63) has argued that sustainability is like other essential political ideas, such as liberty and justice, which are contestable concepts. However, people may not agree on the exact meaning, does not mean that there is no meaning at all. European Commission (EC) (2009:7) Sustainable development is a fundamental and all-embracing objective that aims to; continuously improve the quality of life and well-being for present and future generations, by linking environmental, economic and social-political sustainability. Dunlap and Van Liere (1978) developed the New Environmental Paradigm (NEP) scale that is widely used to calculate peoples changing world beliefs from a human dominant view (Dominant Social Paradigm (DSP) Technocentric) to an ecological one NEP (Ecocentric). Turner et al., 1996 have taken the technocentric, ecocentric viewpoints and have separated them int o a broader division between technocentric and ecocentric approaches. Contested concept There are many concepts but the most widely used definition, taken from the World Commission on Environmental and Development (WCED 1987 chapter 2) is that sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs. This definition sets out the two key concepts of needs and limitations. The concept of needs should give an overriding priority to the needs of the worlds poor, both North and South. The concept of limitations is the idea of limitations imposed by the state of technology and social organization on the environments ability to meet present and future needs. Mainstream sustainable development (Barrows, 1999) typically supports some economic growth (within limits), the appliance of science, technology, environmental knowledge and effective conservation to world development. While still maintaining basic human needs for all, maintaining ecological integrity and showing concern for in tergenerational, intergroup and interspecies equity. Policy context Most analysts agree that sustainable development emerged from the environmental movement of the 1950s and 1960s. This movement was concerned about human activity having severe and negative impacts on the planet, and that patterns of growth and development would be unsustainable if they continued unchecked. As (John Stuart mill 1806 to 1873) said economic growth could only be temporary in a world of scarce natural resources in which population constantly pressed for land and food reserves. To understand how sustainable development came into public policy and to the forefront, it is important to be aware of the political context in which it operated. In 1972 at Stockholm conference there had been a growing awareness of environmental problems associated with new global worries about climate change, ozone depletion and biodiversity loss. Sustainable development was given a broader meaning in Our Common Future which was published by the World Commission on Environment and Development (WCED, 1987), and is commonly referred to as the Brundtland Report. The direct result of the Brundtland Report was in 1992 at the United Nations Conference on Environmental and Development (UNCED) in Rio de Janeiro that is often called the Earth Summit. This meeting was to highlight global concerns about the environment and economic development and help find ways to stop the destruction of irreplaceable natural resources and pollution of the planet. The UN General Assembly dedicated its 19th Special Session (UNGASS-19) in June 1997 to design a Programme for the Further Implementation of Agenda 21 (United Nations, 2012). In 2002 Johannesburg a follow-up conference was, assembled to renew the global commitment of the Rio Declaration. This World Summit on Sustainable Development (WSSD) agreed on the Johannesburg Plan of Implementation (JPOI) to proceed with the implementation of sustainable development. The UN General Assembly agreed to adopt a Resolution on 24th December 2009 to hold the United Nations Conference on Sustainable Development (UNCSD) in Rio de Janeiro 2012. Measures of ecological beliefs Dunlap and Van Liere (1978) developed the New Environmental Paradigm (NEP) scale, which is one of the most accepted measures of ecological beliefs and attitudes for evaluating peoples environmental attitudes. This scale is a widely used to calculate peoples changing world views from a human dominant view i.e. Dominant Social Paradigm (DSP) to an ecological one i.e. NEP, where humans are part of nature. The DSP, positing is towards endless development, growth of the markets, acquiring personal wealth and these attitudes can contribute to environmental degradation. The DSP is then incompatible with the NEP because it highlights the destruction of ecosystems caused by progressive industrial production. The NEP has a very strong extrinsic value that is sceptical about human ability to understand the natural worlds sufficiently well to prevent doing serious damage to the environment if growth goes on. Dominant social paradigm The dominant social paradigm (DSP) is more prominent in Western industrial civilization. With the Scientific Revolution of the 17th century and the emergence of liberal social theory came the origins of the technocentric which believed that man has power over nature (Daly and Cobb, 1994). A technocentric view that nature (Gladwin et al., 1995) is both infinite supplies of physical resources i.e. raw materials, energy, soil, air and water which is, used for the benefit of humanity. The more industrialised a country is or more a developing country try to mimic Western industrial cultures the more that countrys receiving environment declines due to pollution and ecological degradation (Roome, 1998). The DSP has weak sustainability elements and its relation to growth, consumption behaviours measured by Gross Domestic Product (GDP); have strong intrinsic relation to human centred ethics and self-egotistical enhancements. Even though DSP is neoclassical, the economist Adam Smith 1723 to 17 90 warned against monopolies and mercantilism. His theory was that markets are motivated towards the public good by an invisible hand which has made him a venerated figure among free market doctrinaires. New environmental paradigm (Milbrath, 1996 cited by Douthwaite, 2000) The New Paradigm (NEP), on the other hand, says that growth must never continue past the point at which it begins to endanger long-term sustainability. NEP individuals are more environmentally concerned and have ecocentric perspectives which tend to acknowledge the presence of environmental limits, strong in sustainability with nature centred ethics that believe it is rarely if ever justifiable to damage ecosystems in the pursuit of self-enhancement (Hunter and Rinner, 2004). In addition, NEP looks at post consumerism and the Genuine Progress Indicator (GPI) that has a strong ecocentric economic value. Nature in the NEP is viewed upon as having limited resource that is delicately balanced and subject to detrimental human intrusion. Thomas Robert Malthus said that man, sooner or later, universally, will run up against himself; that the population of mankind will eventually outstrip mans ability to supply himself with the necessities of life. Devastation can happen at low population levels but it is reasonable to say that up to a point population increase becomes a socio-economic problem only if food production technology fails to keep up (Barrows, 1999). Technocentric and ecocentric philosophy (Turner et al., 1996 cited by DAlisa 2007) divided sustainability, into technocentric and ecocentric. This viewpoint allows a broader division between technocentric approach and ecocentric approach (Figure 1). After sub, categorising the technocentric approach, ethics and level of sustainability there became abundance technocentric and technocentric accommodating. The definition of abundance technocentric, technocentric-accommodating philosophies, ethics and values is they rely on the advanced growth of technologies to help develop substitutes for the shortage of natural resource and pollution problems. Ecocentric was sub, categorised into communitarian ecocentric and radical ecocentric. Both of these ecocentric philosophies try to find an acceptable equilibrium between human social systems and the ecosystem. Figure Turner, Pearce and Bateman, 1996 cited in DAlisa 2007 shows a broader division between technocentric approach and ecocentric approach. Personal philosophy Personal ethics and values I personally believe I am an accommodating-technocentric. An accommodating-technocentric believes it is necessary to consider and also place a monetary value on the environment (DAlisa, 2007). An accommodating-technocentric approach recognizes that we must protect the environment, which is important to support all life and future economic growth. Eco-efficiency is the key word for this 21st century, which is possible through the support of green technologies (DAlisa, 2007). While growing up with my grandparents they taught me how to hunt animals, fish and grow food on the limited land we owned. Little did I know this was the beginning of what is termed permaculture. I have worked in engineering, electrical multinational companies in Ireland and abroad for 23 years, which have used Best Available Techniques (BAT). The companies I have worked for have used innovative technology to help other companies reduce their emissions to the environment but also to use resources more efficiently. After losing my job I returned to education and presently studying Environmental and Natural Resource Management which provides a comprehensive knowledge of the science and management of the environment through modules like Sustainable development, sustainable energy, environmental issues like climate change, air and water pollution and the conservation of nature through planning. Accommodating technocentric exhibit extrinsic ethical logic caring for others whose motives are intergenerational and intergenerational equity (i.e. contemporary poor and future people); instrumental value in nature (Turner et al., 1993). Personal definition of sustainable development Sustainable development (figure 2 as cited by Huckle, 2006)) shows a connection between economic, social and environmental pillars in this modern technological society. Because sustainable development model contains a personal meaning to every individual there are many definitions of the concept. Tolba (1987) Sustainability is when you leave the world better than you found it, take no more than you need, try not to harm life or the environment, make amends if you do. Accommodating technocentric (Turner et al., 1993) are weak in sustainability. However, I may not be an extreme technocentric or ecocentric I personally believe that by being mid way I can recognise, make conscious logical decisions between economic, social and environmental issues. As a father of two young children, I want them to grow up in a clean environment where they have access to clean water and air. As humans we are unique because we have the ability, potential and opportunities to respond to threats natural or a nthropogenic- perhaps to avoid or mitigate them i.e. through technology (Barrows, 1999). NaiveSD Figure the conventional view of sustainable development is about balancing economic growth, social and environmental goals. Personal philosophy of sustainable development While studying for a Bachelor of Science (Honours) degree in Environmental and Natural Resource Management I have become aware of limits to growth, finite resources and pollution of our environment. Through education, I have gained knowledge and techniques to understand that government policies and social structures have put pressure on our environment. Education has made me more aware that this current DSP is un-sustainable and needs to scale back to become sustainable. While tools such as sustainability indicators and the ecological footprint by (Wackernagel Rees, 1996) has encouraged me to take appropriate decisions to change my behaviour on certain issues like retrofitting my home through insulation and completely moving away from a finite resource i.e. oil, to a more sustainable logwood gasification heating system. As an accommodating-technocentric, I have to agree with the principle of (Daly, 1990), Limit the scale (or economic throughput) within the Earths current capacity. Ensure that technological advancement increases efficiency rather than increasing output. Renewable sources should, not be harvested at rates that exceed regeneration rates (sustained yield). Waste emissions should not exceed the absorbing capacity of the receiving environment. Non-renewable resources must, never be exploited faster than the rate of creation of renewable substitutes. Conclusion If sustainable development continues to represent all (often mutually exclusive) things to all people, then it cannot possibly carry the intellectual weight required of it at this crucial turning point in human history (Porritt, 2006). Sustainable development should not be an indefinite concept but pushed to the forefront, of all nations to educate the youth of today, as they will be the adults of tomorrow and show them that the current neoclassical, DSP is un-sustainable. Accommodating technocentric believes in conservation, managing of natural resources and they believe in the green economy, green markets guided by economic instruments (Els) (e.g. Pollution charges etc.) (Turner et al., 1993). As an accommodating technocentric, it is possible to manage natural resources through advancement in green technology. If economic growth could be, modify through (adjusted Green accounting to measure GNP) (Turner et al., 1993). Green GNP calculates the loss of biodiversity and the effects of climate change in monetary terms. By using modern efficient technology and managing renewable resources, it will be possible to consume and generate profit while allowing it to generate back (sustained yields). Yes there is finite resources such as oil and coal but it possible to develop new technologies to substitute these i.e. Cynar PLC located in Portlaoise, Co Laois, Ireland, turns End of Life Plastic into Diesel (ELPD). Due to science and technology, they have turned a previous environmental landfill waste issue into a valuable asset.

Beryllium :: Research Papers Essays

Beryllium Beryllium is a highly toxic metal and if exposed to it, at or above the threshold values, it can lead to a chronic beryllium disease (CBD) (i.e. berylliosis) or an acute beryllium disease. Toxic exposure to beryllium is most often thru an inhalation pathway. Beryllium has a variety of effects. Some beryllium combines with a protein and is deposited in the liver, spleen and kidneys, but the beryllium when bound with a biological protein, a hapten, can result in the chronic form of the disease which is believed to be a delayed hypersensitivity immune response. The major toxicological effects of beryllium are on the respiratory tract,specifically the lungs and their alveoli. Beryllium and its unique characteristic led to it being used widely in a variety of industries prior to is know toxic effects. Today it is know that beryllium is a highly toxic material which results in devastating toxic effects on the lungs. There has been drastic increases in the regulation in beryllium use so as to protect those that directly handle and work with the metal. With theses regulations, beryllium is fairly safe to work with and use in a variety of products and industries. In the following text, there will be a description of beryllium confusing history and toxic effects on the respiratory system of man. Beryllium has the symbol Be. In the older chemical literature, beryllium is called glucinium after the Greek word glykys meaning sweet, because of Vauquelin's initial description and observation of Beryllium. Beryllium's atomic number is 4, its atomic weight is 9.01 and in its pure metal form it melts at 1278 degrees Celsius. The Beryllium element, an alkaline earth metal which belongs to group II of the periodic table, was first discovered in 1798 by L.M. Vauquelin. Vauquelin,a French chemist, was doing work with aluminum and noticed a white powder that was nothing like that of aluminum or any of its derivatives. Vauquelin named this mystery powder, gluinium because of its sweet taste was like that of glucose. In 1828, Wohler, a German metallurgist reduced it to its metallic form and renamed it beryllium.(figure 2) There was no commercial application of beryllium until 1918 when Cooper patented a beryllium-aluminum alloy, which turn into the 'jump-start', into extending beryllium's application. Following Cooper's patent of the beryllium alloy, Charles II in 1921, was intrigued by beryllium's light weight, extreme stiffness, high heat absorption and interesting nuclear cross section.

Domestic violence in mature women in the United Kingdom A review of the literature

Abstract Domestic violence (DV) impacts considerably on the long-term health and emotional wellbeing of affected individuals. Although the literature offers some insight into the span and nature of domestic abuse amongst the mature population in the UK, at present there is little obtainable data concerning DV in mature women specifically. This gap in knowledge is increasingly being recognised as a major shortfall in knowledge and understanding in society, especially for those responsible for the support and care of victims. Although the research in this area is limited, the work already done to date suggests that matured women’s experiences of DV are markedly different from those experienced by younger people and that these differences have not been sufficiently acknowledged. For example, mature women have different barriers that stop them reporting abuse, such as physical limitations due to older age. As the ageing population in the UK increases, national policy initiatives have started to recognise DV as a national issue for mature women. It is essential that healthcare professionals are able to identify DV and understand the exact experiences and needs of mature women that are affected by DV in order to prevent future incidents and better empower women in violent relationships. The aim of this literature review therefore is threefold: (a) to present a complete review of the impact of DV on matured women mainly within the framework of health, (b) to explore particular barriers in recognizing and reporting DV and (c) to emphasize the gaps in our awareness and understanding from a policy and care provision viewpoint. A systematic approach to a review of the literature was used to identify key literature and available evidence relating to DV among mature women. Introduction The Department of Health (2000) has defined DV as â€Å"a continuum of behaviour ranging from verbal abuse, through coercion and bullying, controlling behaviour, physical and sexual attack, to rape and even killing.†DV can take many forms. The most common of these include physical, sexual, verbal and financial abuse (Women’s Aid, 2007). Physical abuse typically involves any kind of physical harm such as pushing, kicking or the use of a weapon against another individual. Sexual abuse includes using force or threats to pressure a partner into unwanted sexual acts, whilst verbal abuse includes more psychological elements such as persistently attacking a partner’s self esteem through name calling. Financial abuse usually involves withholding money from a partner or forcibly taking over a partner’s assets or financial accounts (Women’s Aid, 2007). In 2012, 1.2 million women suffered from DV (Home Office, 2013). However, fewer than 1 in 4 individuals who suffer from DV will report this (Home Office, 2013) and therefore the estimation of DV in the UK is likely to be grossly underestimated. Thirty-one percent of the funding to DV charities from local authorities was cut between 2010/11 to 2011/12, a reduction from ?7.8 million to ?5.4 million (data obtained using Freedom of Information Act requests by the False Economy project, and analysed by the research team). The National Violence against Women Survey (NVAWS) states that about 1.5 million women are raped or physically assaulted by an intimate partner yearly (Tjaden & Thoennes, 2000). The Bureau of Justice Statistics Crime Data Brief, which measured only physical assaults, concluded that â€Å"there were 691,710 nonfatal violent victimizations committed by current or former spouses, boyfriends, or girlfriends against victims during 2001(Rennison, and Planty, 2003). Of these c ases, 85% were against women (Rennison and Planty, 2003). The NVAWS also found that 22.1% of women surveyed, compared to 7.4 percent of men, and reported being physically assaulted by a current or former partner in their lifetime (Rennison and Planty, 2003). In the United Kingdom, national policy has started to identify DV as a concern for mature women. Subsequently, the Government has put policies in place so that healthcare and social professionals are able to identify cases of DV. For example, funding of nearly ?40 million has been allocated to specialist support services and help-lines until 2015 and the piloting of a domestic violence disclosure scheme that gives individuals the right to ask about any violent criminal offences carried out by a new partner (Home Office, 2013). An estimated 27,900 women have had to be turned away by the first refuge service that they approached in the last year because there was no space, according to new figures from Women’s Aid (2012). These figures demonstrate that services are under some strain to deal with the large amount of DV cases in the UK. Prolonged episodes of DV can result in the development of mental health problems such as depression, panic attacks and mental breakdown (Roberts et al., 1998; Astbury et al., 2000). . Women often find it difficult and challenging to communicate about the psychological abuse they suffer during DV and often prefer to suffer in silence than complain about it (Home Office, 2013). This may have resulted in creating a barrier to finding data on mature victims of domestic violence. Abused women are three and a half times more likely to be suicidal than non-abused women (Golding, 1999). Furthermore, the World Health Organization (WHO, 2005) indicates that domestic violence puts women at risk from a range of negative health outcomes such as physical injury, mental health problems, sexually transmitted diseases, including HIV and AIDS, unwanted pregnancies, depression, Post-Traumatic Stress Disorder, emotional distress, fatigue, sleeping and eating disorders and general fear. There are a wide range of social factors thought to contribute the high occurrence of DV against women in the UK. These factors include some religious and political practices that undermine women (Walker, 1999). Factors such as financial hardship. a lack of resources, educational shortcomings, extreme alcohol consumption, high levels of jealousy, belonging to a large family and substance abuse have also all been linked with the rising risk of domestic violence (Martin et al., 1999). Furthermore, in comparison to their younger female counterparts, mature women may have a limited understanding of the term abuse as a result of their older generation (Zink et al., 2003). For example, DV may have not been considered as a criminal offence when they were growing up and feminist movements were generally unheard of. Despite figures showing that DV against mature women is rising considerably the UK, the government is considering serious funding cuts for crime prevention programs as well as staff cutting plans including over 50, 000 job cuts in the ‘National Health Service’ (NHS) over the next 10 year period (Scripps, 2013). In light of these cuts, this research aims to study the relationship between DV and the prevention programs that have been designed to tackle this crime. In particular, a counsellors’ perspective will be adopted and the challenged that counsellors face in the light of budget constraints will also be explored. Using an extensive review of the literature, the following sections provide a brief overview of the various aspects pertaining to DV and its psychological influence. The review will conclude with a discussion of government interventions and policy recommendations. This review will evaluate and critique the available literature pertaining to DV including an assessment of the historical evolution of DV as a general concern for mature women, theoretical explanations of DV and consideration of the significance of gender. This underpinning process will be used as a basis for examining the impact of DV against mature women (39 years old and above). It will also look at the value and effectiveness of current resources, initiatives, and support networks used to tackle DV and assist victims. This review will illustrate that DV in mature women is a complex and multifaceted subject. Definition of Terms For the purpose of this review, the following terms shall be defined as follows: Domestic violence: The term domestic violence is defined as a physical type of abuse carried out by an individual directly towards their significant other previously or currently, through the use of violence. The intent of the abuse is to somewhat establish and maintain a sense of dominion and control over another person, and is depicted in a context of uneven authority or entitlement. This therefore increases the likelihood of inflicting harm to both the physical and emotional welfare of that individual. Well-being: According to Ryan and Deci (2001), the term ‘well-being’ refers to the full spectrum of people’s emotional experiences and to their quality of life. Mature women: Mature women would be defined as those persons aged 39 years and above. Health: This is a state of physical and mental well-being, and thus not necessarily means the absence of symptoms, illness and morbidity (WHO, 2004b). Quality of life: This is an ‘individuals’ understanding of his or her status in life, in relation to the culture and value system of society, viewed against their personal goals, standard, and expectations in life (The WHOQOL Group, 1995). Qualitative Study: Qualitative studies are exploratory and are particularly well suited to social research. Cresswell (1998) defines a qualitative study as â€Å"an inquiry process of understanding a social or human problem, based on building a complex, holistic picture, formed with words, reporting detailed views of informants conducted in a natural setting.† Typical data gathering tools employed in a qualitative research design include observation, interviews, video documentaries, and focus groups. Quantitative Study: Quantitative studies measure information in numbers using a set of pre-defined variables as the focus of the study. Using the definition given by Cresswell (1998), it â€Å"is an inquiry into a social or human problem, based on testing a theory composed of variables, measured with numbers, and analyzed with statistical procedures, in order to determine whether the predictive generalizations of the theory holds true.† Data collection methods typically include questionnaires, standardized tests and codified forms. Scope and Objectives The main objective of this research was to increase awareness of DV against mature women and to improve the standard and efficacy of the care that is provided to the victims. The researcher’s experience in looking after this group of victims has been challenging and may have been much improved if their experiences and needs were better understood. This piece of research aimed to: Carry out a literature review of DV in mature women. Identify how the government and society in general support victims of domestic violence in recovery. Identify the counsellor’s role while caring for victims of DV. To provide an opportunity for mature women to speak of their experiences in order to highlight their experiences and to develop resources to support and inform mature women (Mears, 2002). To explore the prevalence of physical and verbal abuse among the study population (Mouton at el, 2004). This research will use a positivist approach, focusing on the dilemma a mature victim of DV often faces and the importance of the therapeutic relationship they hold with their counsellor. This approach focuses on gaining â€Å"positive† evidence from observable experience, rather than depending on intuition or assumptions on behalf of researchers. In particular, this approach believes that there are general patterns of cause-and-effect and that these can be used to predict natural phenomena such as DV. Research Methodology This dissertation will use review the literature and contain analysis of secondary data and the summarising of the literature’s findings on the topic of DV in mature women. Procedure This piece of research used a literature review to gather data on the topic of DV amongst mature women in the UK and beyond. The following key terms and words were used in various academic search engines including Web of Knowledge (http://wok.mimas.ac.uk/), Science Direct (www.sciencedirect.com) and PubMed (http://www.ncbi.nlm.nih.gov/pubmed): Domestic violence AND mature women. Domestic abuse AND mature women. Domestic violence AND women. Due to a limit in the number of articles generated using these search terms, no exclusionary criteria were applied. Literature review This is a secondary review research project involving an extensive literature review on the topic of DV and its impact and effects on mature women. The material for this review was obtained from peer reviewed psychological and counselling journals, which were accessed through online journal databases such as PUBMED and CINAHL. Governmental reports such as those published by the Department of Health (2000), BACP (2000), World Health Organisation (WHO, 2004) and technical reports from scientific research groups and working papers from social welfare committees were also used within the research. This review adopted the â€Å"best evidence synthesis† method proposed by Franche et al. (2005). This method involves summarizing the literature and drawing up conclusions, based on the balance of evidence. Epidemiology and Economic Impact Domestic violence among mature women is a pressing national problem. As a recent report from the World Health Organisation (WHO, 2004) indicates, domestic violence against mature women has increased five-fold resulting in increased depression, physical ill health, psychological effects and other mental health disorders (Scripps, 2013). In addition to the huge impact DV has on women, there is also a large economic cost. The Centre for Mental Health (2010) has reported an annual loss to the tune of ?30.3 billion due to mental health problems suffered by abused women, with over two thirds of this amount accounting for lost productivity within the workplace. Mental ill health which may be the result of DV has been identified as the primary reason for ‘incapacity benefit payment’ and over 43% of the 2.6 million individuals presently on long-term ‘health-related benefits’ present with psychosocial behavioural disorder as their primary condition (Department of Work and Pensions, 2010). DV can also have a direct negative impact on witnesses. Hewitt (2002) claims that almost 90% of DV occurrences are witnessed either directly or indirectly by children. Furthermore, the British government have stated that women can be distressed by witnessing DV carried out against other women (Hewitt, 2002). The literature also reveals differences in the prevalence of DV between younger and older women. For example, mature women are two to three times more likely to report minor physical attacks such as been pushed grabbed roughly and shoving than men (Tjaden & Thoennes, 1998). It has also been found that women are 7 to 14 times more likely than men to report serious physical attacks of DV that include having been strangled, threatened with weapons or use of weapons (Tjaden & Thoennes, 1998). Barriers to Accessing Care The literature search highlighted a number of key differences between the experiences of younger and mature women when it comes to DV. For example, unlike younger women, older women may be even less aware of the services available to those experiencing DV. For example, Scott et al. (2004) reported that there is a widespread myth among service providers and women themselves that Women’s Aid and other DV services prioritise younger women and younger women with children. Friedman et al. (1992) have postulated that abused mature women volunteer to share their uncertainties and concern to their health practitioners the majority of the time. Those women that do not share their concerns may not do so because of pride or shame. The other reason that mature women do not disclose DV is a fear of being judged by society and this has been challenged during the research as well as shortage of theoretical clarity concerning this matter since the majority of affected women were embarrassed to put across what they are facing and this has made data collection challenging. Zink et al. (2003) investigated the reasons for staying in an abusive relationship in women aged over 55 years. It was found that reasons could be divided into three categories: cohort effects, which included reasons such as lacking education or job skills, period effects such as rejection from help services or difficulty accessing services, and aging effects, which related to the physical limitations that their age can cause. These results suggest that although mature women experience similar barriers to leaving abusive relationships such as a lack of faith in their ability to find employment and support themselves, there are also barriers unique to mature women such as worries regarding their physical strength. Therefore, health workers and counsellors must be privy to these differences in order to improve the level of care and support that mature victims of DV receive. Theoretical Concepts There are a number of different theories that make be used to explain how DV comes about and what motivates its perpetrators.. For example, the social exchange theory (Emerson, 1976) offers a foundation for law enforcement and the prosecution of offenders. Furthermore, this assists in helping to explain how children who observe abuse mostly grow up to be abusers themselves. In contrast, a feminist approach may provide support for interventions targeted at supporting perpetrators to improve their behaviour and helping to empower victims. However, looking at these theories they do not appear to provide an inclusive foundation and a comprehensive approach for dealing with the various underlying outcomes or scope of DV. The more integrated ecological framework theory (see for example, Heise, 1998) is the one that appears to provide the required basis for an inclusive approach. The ecological framework theory has been used to conceptualise DV as a multi-faceted and complex phenomenon tha t has its foundations in a multitude of different factors including those of a situational and socio-cultural foundation (Heise, 1998). Unlike other theories, this theory is not reductionist and acknowledges that DV can be the result of many different factors. Discussion This researcher sought to increase knowledge and understanding regarding DV against older women by allowing older women themselves to speak out about how they define domestic violence; their views about causes, reporting, interventions, and consequences for perpetrators; factors that deter or prevent help-seeking from the justice system and community agencies; and elements of outreach and intervention strategies they see as acceptable and/or desirable. Results and Conclusions: Two important constructs that emerged were Domestic Abuse (DA), which encompasses emotional, physical, and sexual abuse, and Barriers to Help-Seeking (BHS), which appears to be closely related to the experience of victimization. In addition, eleven sub-concepts emerged from the data. Seven of these, Isolation, Jealousy, Intimidation, Protecting Family, Self-Blame, Powerlessness, and Spirituality, appeared to be related to both the experience of DA and BHS. An additional four factors defined as Secrecy, Hopeless ness, Concern for Abuser, and Justice were identified. This review has highlighted that violence amongst mature women has reached endemic proportions in most parts of the world. It also finds that no ethnic, racial, or socio-economic group is resistant from DV. Nonetheless, the review emphasized considerable heterogeneity in methodologies, sampling periods, sample sizes and the population studied. In some studies, ethnicity, age, and socio-economic status were not reliably recorded, resulting in difficulties in comparisons and evaluations. However, it must be emphasised that the WHO multi-country study was a significant effort to amass globally similar statistics by the use of identical study approaches. There were a number of key methodological issues identified in the studies included in this literature review. A key weakness of surveys is that they may not measure the real figures of abused women, especially as some abused women will be unwilling to reveal and report DV against them. In view of problems associated with self-reports, it is likely that results are biased by both over-reporting and under-reporting (Koss, 1993). According to Krauss (2006) DV differs from nation to nation, and occasionally within the same culture. Therefore, there are cultural factors to take into account when comparing research. For example, in Asian cultures women are brought up with the belief that family needs are superior to individual members’ needs (Rydstrom, 2003). Though women from poor countries are possibly most pre-disposed to believe that men have a right to beat their wives, it has been found that women in developing and developed countries can also be inclined to beliefs which vindicate violence against them (Fagan and Browne 1994). Furthermore, there are cultural differences in the societal view of DV. For example, the review has shown that not every woman who suffers abuse identifies themselves as ‘battered’ women (Mahoney 1991). For example, Islamic nations do not view domestic violence a major issue, despite its increasing incidence and serious consequences. Extracts from religious tract s have been improperly used to validate violence against women, although abuse may also be the result because of culture as well as religion (Douki et al. 2003). Nonetheless, power issues and gender (Caetano et al. 2000), rather than race and ethnicity (Anderson 1997), are likely to be more significant in building and preserving male supremacy and the inequality of power between wives and husbands (Harris et al. 2005). Furthermore, various ethnic groupings are frequently distorted into one single class, for example Asians (Mobell et al. 1997). Due to this, statistics collected on violence amongst minority populations are regularly inadequate, thereby preventing meaningful generalizations. Waltermaurer (2005) argues that the choice of measuring and the practice used to establish the occurrence of domestic violence have important bearings on the occurrence rates being reported. The majority of television and film images, as well as the images in magazines, often display images of abused younger women who have children and this may give a false impression that domestic violence is not something that may occur later on in life. This literature review has found that in comparison to younger women, older women throughout their lives have been less aware of all services and treatments readily available for those going through DV. The previous Government legislated in the Crime and Security Act 2010 for the introduction of Domestic Violence Protection Notices (DVPN) and Domestic Violence Protection Orders (DVPOs). On the 30th of June 2012 the domestic violence protection notices and orders (DVPO) were introduced in West Mercia, Wiltshire and Greater Manchester through three p olice forces. The operations will continue for another year while the Home Office works hand in hand to assess the pilot and decide whether or not a permanent change in the law system is required.. The scheme gives victims who might or may have fled their homes the kind of support they may need. There was a gap in protection in DV before the scheme was founded in 2012. Previously, police were unable to charge perpetrators because of lack of evidence and also because the process of granting injunctions to the perpetrators took time. The (DVPO) scheme closes the gap between then and now and gives the police and the magistrate the power to protect a victim after the attack as soon as they possibly can and try to stop the perpetrator form getting in contact with the victim or returning home for up 28 days. Disclosure of being abused itself is insufficient to reduce the risk of adverse mental health outcomes for mature women who have been victims of DV unless the listener’s respon se to the disclosure was repeatedly supportive (Coker et al. 2002). Mature women report key characteristics of helpful encounters with health-care providers as non-judgemental, sympathetic and caring response (Gerbert et al. 1999). Public and private organizations have kept on enhancing their contributions in fighting DV. In the United Kingdom, The Domestic Violence, Crime and Victims Act (2004) furnishes superior power to police and the courts in dealing with cases of DV and in providing security to victims. Furthermore the British government has recently issued a national domestic violence action plan which sets fourth ambitious goals: – Reduction in the occurrence of domestic violence – Increase in the rate that domestic violence is reported – increase the rate of domestic violence offences that are brought to justice – Ensure victims of domestic violence are satisfactorily protected and supported nationwide – Reduce the number of domestic violence related homicides. The review has shown that despite all Government initiatives towards domestic violence, healthcare agencies are still under-represented (Hague et al., 1996). It was not until the year 2000 that the Department of Health (DoH) started to take steps to implement front-line interventions from health professionals by publishing two documents known as ‘Domestic Violence: A Resource Manual for Health Care Professionals’ and ‘Principles of Conduct for Health Professionals’ (Department of Health, 2000a, 2000b). The aim of these documents was to integrate best practices recommended by the various governing bodies of differing health professionals. This documentation aims to provide guidance for healthcare professionals in their practice and daily interactions with women experiencing DV. After the publication of these documents, DV was seen for the first time as a health care issue as opposed to a mainly social care problem. The police and the criminal justice system cannot address the issue of domestic violence alone. The cost of protection for those women who experience domestic violence is of such a scale that it should be considered a major public health issue (Department of Health, 2000a: 2). Validity and Reliability As most of the literature referred to in this research was phenomenological, there are some key methodological limitations. For example, phenenological research is often open to interpretation. In particular, the same words may have different meanings for different people (Beck, 1994). This may be of particular importance for the topic of DV as some women who are included as participants may report that they are abused but may not attach the same negative connotations that the researchers do. The most reliable estimates of the extent of domestic violence in England and Wales come from the Crime Survey of England and Wales (CSEW; formerly known as the British Crime Survey). The CSEW asks people about their experience as victims. Being a household survey, it picks up more crime than the official police figures, as not all crimes are reported to the police, let alone recorded by them. Two sets of figures are available from the CSEW: the first, collected from the survey’s inceptio n in 1981, come from the results of face-to-face interviews; the second, available from 2004/05, come from confidential self-completion modules, which respondents complete in private by responding to questions on a computer. The unwillingness of respondents to reveal experience of domestic violence to an interviewer means that the first measure significantly underestimates the extent of domestic violence. Conclusion The high occurrence ofDV experienced by mature women suggests that doctors and other healthcare professionals working in all areas of medicine must identify and explore the potential significance of DV when considering reasons why mature women present with ill health. The issue of DV against mature women should be integrated into medical training, therapist training and also into governmental policy. Heterogeneity within the methodology of the different studies discussed in this review has highlighted the significance of developing stronger definitions to improve coherence across findings during a literature search. Future research work must try to recognize cultural differences when working with families and women of ethnic minorities. Contrary to previous assumptions that mature women may consider DV as acceptable, results of a study found that mature women were able to identify abuse and actions seen as abusive, which demonstrates suggesting that care workers may be misinterpreting victims’ feelings. The study also demonstrates how the attitude of mature women has been altered over time, from something acceptable to something that must be dealt with. Society must stop viewing domestic violence against mature women as a problem which only affects women, as the issue is overall a public health issue. All forms of violence against mature women are abhorrent and support for those who have been abused in any form should be readily available. We need a clear and decisive answer for calls for help from the health sector, in collaboration with women’s organizations and other related public powers. As observed by Hamberger et al. (1992), future research is essential in order to help determine the reason behind some re-occurring factors that are prevalent in contributing toward cases of DV against mature women. A collective societal intervention is necessary to address the social determinants of DV. Counsellors, as frontline care providers, have an essential role to play in controlling the negative impacts of DV amongst mature women. Counsellors can be proactive in their approach and target vulnerable individuals and groups based on initial assessment or treatment programs. Counsellors and healthcare providers should effectively liaise with various governmental and non governmental agencies that participate in delivering individual treatment plans for mature victims of DV.By improving the coordination between these participating agencies and the women that need intervention, healthcare providers can promote greater access to and utilization of these services. Future Work The researcher discovered that there is not much data available on the topic of DV in mature women from previous researchers. In future the researcher will conduct research herself when qualified enough to conduct research using questionnaires and interviews to collect qualitative data. REFERENCES Anderson, K. L. (1997). Gender, status, and domestic violence: an integration of feminist and family violence approaches. 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